tag:blogger.com,1999:blog-4790818505250918302.post2071754909877295803..comments2011-08-11T14:11:35.859-06:00Peter Bealhttp://www.blogger.com/profile/15576690594320743452noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4790818505250918302.post-78052878091359134382011-08-11T14:11:35.859-06:002011-08-11T14:11:35.859-06:00I think Adidas has also dipped its toes in this pond before as well. However, the dynamic seems different this time around, now that climbing is much more like a mainstream athletic pursuit. <br /><br />I remember seeing the Fila logos in photos of Messner but never seeing them anywhere else on anyone else. Fila, Adidas, etc have never became widely accepted climbing brands. The record shows these things can go badly, as Reebok found out when they marketed shoes in the early 90s.Peter Bealhttp://www.blogger.com/profile/15576690594320743452noreply@blogger.comtag:blogger.com,1999:blog-4790818505250918302.post-47639996428503140652011-08-11T14:03:46.981-06:002011-08-11T14:03:46.981-06:00That would be the Fila who kitted out Messner and Habeler throughout the 70s, hardly new kids on the block...<br />http://rolexblog.blogspot.com/2009/03/reinhold-messner-rolex-explorer-mark-ii.htmlAnonymousnoreply@blogger.com