Saturday, November 15, 2014

Clif Hanger: Raising the Bar on Sponsorship?

The latest mini-whirlwind to strike the micro-world of climbing was the announcement, first made by Rock and Ice, then confirmed by the company, that Clif Bar was no longer sponsoring five climbers (and no I won't call them "athletes" or "ambassadors"), the most prominent of whom, Alex Honnold, is primarily known for hair-raising solo exploits. Vituperation was swift from the Internets, including a remarkable variety of unflattering flavor comparisons and vows to never eat Clif Bar products again, because you know, there's a picture of a climber on the wrapper and now Clif Bar hates climbing. Or something. Clif Bar will surely rue the several thousand dollars it loses from all the slackliners out there who will take a hard stand against this injustice

Clif Bar's take on this was relatively sane. As a company with over 500 mil in sales, they realized the potential for liability lawsuits and bad publicity linked with promotional material featuring soloing, especially.  The statement noted:
 "We concluded that these forms of the sport are pushing boundaries and taking the element of risk to a place where we as a company are no longer willing to go. We understand that some climbers feel these forms of climbing are pushing the sport to new frontiers. But we no longer feel good about benefitting from the amount of risk certain athletes are taking in areas of the sport where there is no margin for error; where there is no safety net."

 The rest of the world, outside of climbing, tends to be horrified by the thought of climbers plummeting to their deaths from a high height, and finds statements such as "at least he/she died doing what he loved" small consolation to those left behind. The company's association with the Yosemite "outlaw" epic "Valley Uprising" (in the spirit of which, can someone send me a bootleg copy so I can review it? Just kidding, kind of....) must have clarified some thinking up in the executive suite as well since illegal BASE jumping and drug consumption, among other diversions, feature prominently.

The climbers let go were relatively nonplussed because, well, you have to be when every OR can bring the hatchet down on your measly stipend. This stuff happens, like, a lot. Apparently Clif Bar had second thoughts with a couple of them but Cedar Wright rebuffed the offer of renewed affiliation, being quoted in the New York Times as saying, "It’s like your girlfriend who breaks up with you and wants to get back together. But she’s not really that loyal.” I wonder though, if one had a girlfriend worth half a billion and is paying you to go climbing, whether there are more than a few self-professed "dirtbags" who could overcome their scruples to come back, for a little longer anyway. But I digress.

So what's the upshot of all this? Mostly the sorry spectacle of a climbing scene once again seriously overestimating its marketing clout, let alone its purchasing power, and even more laughable, endorsing the notion that somehow a company has a responsibility to support climbers and activities that are "pushing the boundaries of the sport" or whatever it is that sponsored climbers are supposed to do. I'm sure we can all think of prominently publicized and sponsored climbers who are not all that. If I name a few everybody will hate me so discuss amongst yourselves.

Perhaps most laughable of all is the utter absence of actual dollar figures, that perennial conversational staple of sports with real compensation. If an NFL player is let go because of criminal activity, we know what's at stake. A lot of green. But in climbing, what are we talking about? What a lousy semi-pro golfer makes at a master's tournament? Is this like academia, where it is said, "the fighting is so fierce because the stakes are so low"? Will we never know what so-called pro climbers actually earn, what  kind of income they are supposed to be risking their necks for? Apparently that topic is reserved for the lower orders in the climbing hive such as the Sherpas on Everest who actually work and really risk their necks and are dying en masse in recent years.

None of the media covering the story bothered to ask and nobody has offered to tell. That all fits nicely into the self-deceptive narratives of climbing and its threadbare concepts of individual freedom and independence. How gauche to discuss money and corporate policy and while we're at it, damn the man for not paying me to climb rocks! Whatever. Dear pro-wannabes, my advice is, if Clif Bar comes knocking, answer the door quickly and reply nicely, even enthusiastically, "YES." And wear a helmet while you're at it. Plenty of room for sponsor stickers there.

(Full disclosure: I have eaten many Clif Bars including the frequent free samples left at local gyms, and not having such sensitive taste buds as others in the climbing community, have found them delicious)

Saturday, November 1, 2014

Change: A Review of the new film from Petr Pavlicek

For various reasons I have been uninterested in writing recently, in part at least because I have been spending every spare moment either bouldering or playing guitar. And besides that what is there to write about? Climbing is in deep stasis right now and shaving a few seconds off an El Cap speed record or creating a Kickstarter video for your latest media project is not going to change anything very much. We are all in self-promotion mode these days, everyone a brand ambassador for something or another, even if it's only ourselves.

The state of climbing media feels more closely brand-driven than ever as companies have embraced the need to "tell their story" to viewers who are busy telling their own stories via social media in the hopes that a brand will be interested in picking it up to make them a brand ambassador/athlete so they can tell their stories with a cool #hashtag attached. This has made for a remarkably homogenous series of productions featuring agreeable photogenic people getting to the top of things with the assistance of slider shots, focus pulls and plenty of time lapse. At some point I just began to swear off watching anything involving climbing, at least until I saw this:



I Heart Estes from scientia on Vimeo.

Then I got a FB message from the maker of 2012's sprawling and uneven Wizard's Apprentice and saw a glimpse of light on the horizon that promised to cut through the torpor. His long postponed film about Adam Ondra's 9b+ first ascent in Norway from 2012 was finally ready. Two hours in length and described on the author's website as unconventional, Change, named after the climb it chronicles, seemed like a film that I needed to see.

It opens up with a disclaimer of sorts, namely that the filmmaker was tired of making films, that he wanted to get away from the crowds and media frenzy that seems to constantly surround Adam Ondra in the competition scene and the currently hot crags in Spain. Only when Ondra himself enters the narration in earnest do we find Pavlicek willing once more to document his next big project, far from the scene of Llieda or Oliana. Instead it's found in the colossal cave known by climbers as Flatanger, north of Trondheim in Norway.

Indeed one of the most remarkable things about this film is the deep involvement of Adam in its making. He personally narrates roughly 2/3 or more of it and does a fantastic job with a sincere and straightforward style that stands in marked contrast to his trademark screams on the actual routes. While the film focuses almost entirely on him, there is not a trace of ego or boasting in his voice or delivery.

The narrative arc of the film follows Adam from his decision to bail on going to university in 2012 and instead find a personal challenge on a route of his own, having by this time climbed almost every other high-end sport climb in the rest of Europe. Petr wants to take him north to Norway to what is in a sense the last frontier in European climbing and so it begins. Over the next few months we visit a number of crags and boulders in Sweden and Norway, ultimately focusing on Flatanger and the struggle to link up the monster pitch that will be called Change. We know that Adam will succeed; what we find out is how he changes along the way.

Especially refreshing is the normality with which he climbs routes and boulders, most of them at a stratospheric level of difficulty. With just a few friends and a very small camera crew (i.e. Petr and his friend Barbara), Ondra appears to be simply going climbing, not as part of an entourage. The sense of solitude and remoteness is enhanced by the lack of crowds and a scene. A short sequence of a bouldering comp underscores the point of how contrived and even aggravating such events can be. It's with a real sense of relief that we get back to the sublime glaciated landscapes of northern Norway

For those viewers used to a more aggressively plotted and edited mode of film making, the leisurely pace of Change may prove an obstacle. Petr and Adam have more than just a story of a climb to tell. This film is about retreat and renewal in the heart of a remote environment that one hopes will never attract the media circus which plagues more accessible locales. As the days and attempts on the project mount up, the film shifts its focus subtly but inevitably towards this environment and its extraordinary personality and presence, shaped by primal forces of ice and fire. It's a powerful and brooding granite landscape where every climb and feature is geometrically sculpted to some degree and then shaped by water and time.

In the end, this sense of place is what won me over the most. Change is a film that inspires the viewer to find meaning in place, not merely to chase a big number but to realize one's potential deep in a natural world that is full of so many more possibilities than we can even imagine. It certainly spoke to my own interests as a climber, writer, and artist in a way that most media out there does not. Change is far and away the best climbing film I have seen in a very long time.

Movie website with lots of extras including photos and video
http://www.change-movie.com

Download link:
http://store.payloadz.com/details/2157440-crafting-cross-stitch-change-adam-ondra-movie-2.html

A look into the process of making the film


Adam Ondra - Change - Backstage movie from BERNARTWOOD on Vimeo.


Here are some stills I picked from the film.


Adam Ondra on an 8B+/8C in Metre

The massive cave at Flatanger

Adam on his 9a+ Thor's Hammer

Adam on the infamous low crux on Change 9b+

Mist over the mountains of Norway

One of dozens of remarkable scenic shots

The extraordinary glaciated coast of Norway

Mountains and water!


Monday, August 4, 2014

25 reasons I am a lousy climbing writer

I have been thinking about why my writing career is languishing and besides the usual reasons like actually having to earn a living or not having enough cash to head to the Trango Towers or even Alaska, I realized what the real problem is or more precisely what they are. Basically I do not have the right profile. So in the spirit of self-improvement and working on my weaknesses, here is a shortlist of reasons I am a lousy climbing writer. There are probably more but thanks to my daughter's pestering, I can't concentrate long enough to come up with more.

1. I have never been to Alaska.
2. I have never met Alex Honnold.
3. I have never lived in a van.
3. I scare easily.
4. I do not have any crazy hookup stories from the Valley or Hueco or anywhere else.
5. I never went soloing because of a bad breakup.
6. I can’t use “stoke” or “stoked” in a sentence with a straight face.
7. I have not climbed El Cap.
8. If I drink more than two beers I will pass out.
9. I have never flown in a helicopter or small plane.
10. I have never slept on a glacier.
11. I have never been to the Himalaya. I think I can find (some of) them on a map.
12. I have never broken a crampon 1000 feet up a north face of something.
13. I have never eaten anyone’s leftovers in Yosemite Valley.
14. I have basically forgotten how to climb cracks.
15. I cannot remember what a summit looks like.
16. I do not beard well.
17. I have never ridden on a “third-world” bus along with livestock and colorfully dressed natives.
18. I do not own glacier glasses, snow pickets or a Jetboil.
19. I cannot set up a portaledge.
20. I have never ferried loads of any kind.
21. I have never beheld a glorious dawn from a precarious ledge on the side of a remote mountain.
22. I have never been published in Outside magazine, Men’s Fitness, National Geographic or the New York Times.
23. My frequent flyer miles stand at approximately zero.
24. I have never ridden out an avalanche or been pinned down by a storm (longer than half an hour).
25. I have never met Yvon Chouinard.

Monday, July 14, 2014

Great Everest Articles

Grayson Schaffer at Outside Magazine has just published this very good piece on the 2014 Everest season which I highly recommend you all read.

http://www.outsideonline.com/outdoor-adventure/climbing/mountaineering/Sherpas-Death-business-Everest-Darkest-Year.html

Grayson Schaffer's awesome photo of lights heading up the Khumbu Icefall at dawn hopefully before the ice starts to move
For anyone looking for a survey of the many factors that went into the disastrous 2014 season, this is a great place to start. I also recommend "Everest Interrupted" by Tashi Sherpa in the latest Alpinist (#47) along with some wonderful portraits of Charlie Porter, one of the most important and least-heralded American climbers of the last century.

Speaking of high altitude siege tactics, I am mostly up to this kind of climbing. Here's a photo I took of Fort Collins local Blake Rutherford on Wildcat, on the other side of the boulder from Jade, which was just repeated by Sam Davis, the talented photographer.

 Alex Puccio's back-to-back ascents of Top Notch and Nuthin but Sunshine were the other big news of the past week. Can't wait to get back up there myself after a week of training on the flatlands. Hoping to one-hang Automator after figuring out the end of it last week. 

Thursday, June 12, 2014

Maybe Blogs are Dying After All? This Isn't Just Clickbait! :)

There are times when I begin to wonder if Andrew Bisharat was right after all. OK so that link doesn't work. Here's my response to it if you are interested. And maybe I was too harsh on it and got blocked by him, like everywhere. Which I may well have deserved but whatever. Water under the bridge, as they say.

Anyway, maybe climbing blogs are getting old. Having just turned 50 myself, it's logical enough to see a connection between one's one encroaching mortality and a decreasing lack of enthusiasm for writing about the latest trend/event/marketing campaign in the world of climbing. And said lack of enthusiasm has been abundantly manifest in my not updating this blog in close to two months. And something important surely has happened in the world of climbing (besides Everest getting shut down). OK so nothing really important has happened but maybe I just forgot about it. Middle age has its blessings.

But seriously, what has happened in the last two years to climbing blogs is not inspiring much confidence in their future existence as a corrective to what is being published out there in the climbing MSM. I may be oblivious but I have not read a good polemic on the internetz in a long time (except maybe Stevie Haston's) and even Jamie Emerson is apparently off doing something a lot more interesting than updating B3Bouldering these days. In fact in an ironic twist that only Hegel could appreciate. Bisharat's blog is by far the most productive, excepting the ever-industrious Climbing Narc. (OK he's linked on my blog but I might as well be consistent.) AB even gets real comments which makes me extremely jealous as all mine are spambot generated ones like "very inform blog. much informing and links. OK."

For now I will be thinking about what to do next and spending as much time here while I do. That's all for now. And if you actually want to know what I am up to, please follow me on Instagram.







Saturday, April 26, 2014

The Everest Show and the Post-Mountaineering Era

Anyone following the climbing scene (which is just about everyone these days including NPR and the New York Times) has been following the disastrous inauguration of the 2014 Everest season with the tragic deaths of 16 Sherpas in the Khumbu icefall. This catastrophe, which is one of the single highest death tolls ever in modern mountaineering history, finally has exposed the contradictions inherent in the Everest system in a way that nobody can now ignore. There are conflicting reports that the mountain is "closed" though the financial implications of that for the country as a whole, as well as the Sherpa community are significant. And there are the grieving families of the victims, for whom one's heart goes out to.

But it was all coming to this point, inevitably. The photos last year of the hundreds of climbers on the Western Cwm, the traffic jams on the Hillary Step, the incessant coverage of Everest the annual event and of course the occasional casualty, no more to be noted than a freeway car accident. In my view, there is no question that Everest is a spectacle now, feeding on its own image, becoming a bigger version of itself, if that is even possible. It is not just the tallest mountain on earth, it's the biggest show on earth, a Barnum and Bailey three-ring circus with ringmasters, roustabouts and tents galore.

Adventure as far as the eye can see. Photo from the Times of London

Isn't there some way to kill off the Everest mystique once and for all? The environmental degradation, the commercialized media events (the first wingsuit flight was to be televised this year), the frozen corpses, and of course the ceaseless tide of updates on weather, conditions, and ascents and behind it all money, money, money. At this point, I can think of no reason why anyone would want to climb Everest under the present set of conditions. It is devoid of all significance, the process being so methodical and choreographed that it resembles more closely the flotillas of gondolas one sees in that classic ersatz sea-level tourism locale, Venice.

It has been fascinating to see the debate about whether it's right to go on climbing this season, that somehow the deaths of sixteen young men crushed by falling ice has this time truly gone too far. But Everest has long been going too far, pushing it in exactly this fashion while watching the trash and bodies pile up. And for what exactly? Because it's there? The Sherpa deaths are forcing us to look harder and closer at that question. If we are climbing for money, why are we climbing at all? If people are dying en masse so that we can claim we climbed something, why even bother?

The question is pressing harder and harder in the world of climbing overall. What is the merit in climbing anything when the drift is constantly toward commercialization and professionalization? When the media clich├ęs fall thicker and faster, it becomes clear that what is happening now is empty ritual, and more than ever, the closer the camera is, the farther away the truth becomes. The reality show of modern climbing has run into real reality and we are alarmed that this could ever have happened. The blogs, the news reports, the press conferences, the articles; all of them try to sidestep the question, "Why are we doing this?"


Sir Edmund Hillary, upon returning to Base Camp, uttered the classic quote, "Well George, we knocked the bastard off." His later line, "It's all bullshit on Everest these days" seems to close perfectly the arc of modern mountaineering from the nineteenth century to the present. All we are doing is shoveling it into ever more ornate piles. Let's stop.

(for an amusing and naive view from 2003, read "The message is this – stop calling Everest a circus, and stop calling it bullshit.")