Clif Bar's take on this was relatively sane. As a company with over 500 mil in sales, they realized the potential for liability lawsuits and bad publicity linked with promotional material featuring soloing, especially. The statement noted:
"We concluded that these forms of the sport are pushing boundaries and taking the element of risk to a place where we as a company are no longer willing to go. We understand that some climbers feel these forms of climbing are pushing the sport to new frontiers. But we no longer feel good about benefitting from the amount of risk certain athletes are taking in areas of the sport where there is no margin for error; where there is no safety net."
The rest of the world, outside of climbing, tends to be horrified by the thought of climbers plummeting to their deaths from a high height, and finds statements such as "at least he/she died doing what he loved" small consolation to those left behind. The company's association with the Yosemite "outlaw" epic "Valley Uprising" (in the spirit of which, can someone send me a bootleg copy so I can review it? Just kidding, kind of....) must have clarified some thinking up in the executive suite as well since illegal BASE jumping and drug consumption, among other diversions, feature prominently.
The climbers let go were relatively nonplussed because, well, you have to be when every OR can bring the hatchet down on your measly stipend. This stuff happens, like, a lot. Apparently Clif Bar had second thoughts with a couple of them but Cedar Wright rebuffed the offer of renewed affiliation, being quoted in the New York Times as saying, "It’s like your girlfriend who breaks up with you and wants to get back together. But she’s not really that loyal.” I wonder though, if one had a girlfriend worth half a billion and is paying you to go climbing, whether there are more than a few self-professed "dirtbags" who could overcome their scruples to come back, for a little longer anyway. But I digress.
So what's the upshot of all this? Mostly the sorry spectacle of a climbing scene once again seriously overestimating its marketing clout, let alone its purchasing power, and even more laughable, endorsing the notion that somehow a company has a responsibility to support climbers and activities that are "pushing the boundaries of the sport" or whatever it is that sponsored climbers are supposed to do. I'm sure we can all think of prominently publicized and sponsored climbers who are not all that. If I name a few everybody will hate me so discuss amongst yourselves.
Perhaps most laughable of all is the utter absence of actual dollar figures, that perennial conversational staple of sports with real compensation. If an NFL player is let go because of criminal activity, we know what's at stake. A lot of green. But in climbing, what are we talking about? What a lousy semi-pro golfer makes at a master's tournament? Is this like academia, where it is said, "the fighting is so fierce because the stakes are so low"? Will we never know what so-called pro climbers actually earn, what kind of income they are supposed to be risking their necks for? Apparently that topic is reserved for the lower orders in the climbing hive such as the Sherpas on Everest who actually work and really risk their necks and are dying en masse in recent years.
None of the media covering the story bothered to ask and nobody has offered to tell. That all fits nicely into the self-deceptive narratives of climbing and its threadbare concepts of individual freedom and independence. How gauche to discuss money and corporate policy and while we're at it, damn the man for not paying me to climb rocks! Whatever. Dear pro-wannabes, my advice is, if Clif Bar comes knocking, answer the door quickly and reply nicely, even enthusiastically, "YES." And wear a helmet while you're at it. Plenty of room for sponsor stickers there.
(Full disclosure: I have eaten many Clif Bars including the frequent free samples left at local gyms, and not having such sensitive taste buds as others in the climbing community, have found them delicious)